Driving Remarkable Growth with Google Search Ads

Client Overview

Owen Brother’s Catering is a leading corporate catering business based in the UK. Specializing in Corporate and Event catering services, they were looking to expand their reach and increase their online presence to drive more qualified leads and boost sales.

Challenges

Before partnering with OBC, they faced several challenges:

Limited Online Visibility: Despite having an excellent customer service and Products, their existing marketing efforts were not yielding the desired number of leads after Covid 19.
High Competition: Operating in a competitive market, they needed an effective strategy to stand out and attract potential customers.

Plan

We began our partnership with OBC by conducting an in-depth consultation to understand their business needs and challenges. Our plan included:

Business Analysis: We analyzed OBC's business model, target audience, and unique selling points
Keyword Research: Identified high-intent keywords used by potential buyers.
Ad Strategy Development: Crafted a detailed ad strategy to outperform the competition.
Ad Campaign Creation: Developed targeted Google Search Ads with compelling ad copy, precise keywords, and accurate targeting.
Continuous Optimization: Monitored and optimized campaigns regularly with performance analysis, A/B testing, and strategic adjustments.

What is the Outcome?

The results of our efforts were outstanding:

2419%

Return on Ad Spend

+1530

Number of Clicks

+340

Order Placed

7.30%

Click Through Rate

+ £40k

Revenue Generated

PPC Results

Increased Sales: Over three months, OBC saw a significant hike in sales. 340+ Order Placed.
Impressive ROAS: The Return on Ad Spend (ROAS) was a remarkable 2419%, indicating a highly efficient and profitable campaign.
High Click-Through Rate: The campaigns attracted nearly 1530 clicks (CTR Of 7.30%) from potential buyers, driving substantial traffic to OBC’s website.
Revenue Growth: With an advertising spend of £3000 over three to four months, OBC achieved a revenue of approximately £40000.

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